Audience Finder helps us all to better understand audience behaviours, motivations, experiences and demographics. It provides useful data and tools to put that understanding in vital context for informing audience development activity and helping to increase and diversify audiences. If you are a National Portfolio Organisation (NPO), your funding agreement requires you to submit audience data to Audience Finder, unless you have an official exemption.


To fulfil their Arts Council England (ACE) annual reporting requirements at the end of each financial year, all Band 1 National Portfolio Organisations (NPOs) in the funding period 2018–2022 are required to submit data to Audience Finder which will allow them to create an Audience Report.


Band 1 NPOs must contribute at least one form of audience data, and can choose from either ticketing data OR survey data.


Although Band 1 NPOs are only required to contribute one form of audience data, we would strongly urge you to submit both ticketing data and survey, if it is possible to do so. Submitting both types of data will allow your organisation to utilise all of the audience insight tools within Audience Finder, giving you a better overall picture of your audience.