This insight in Audience Finder 2.0 Beta shows the Audience Spectrum profile of your survey respondents compared to the population (households) in your catchment area.
If there are notable differences between your audience and the people living in your catchment area, you can use this to inform your strategic development. Looking to increase your audience or reach new audiences? The graph shows your own bookers against the households within your catchment area, both analysed using Audience Spectrum.
You can download this insight in a variety of formats via the ‘Download chart’ link the top right corner of each insight above the data table.
Please note, this feature is only available if you have contributed survey data to Audience Finder in the last 12 months.