Audience Spectrum

What is Audience Spectrum?
Audience Spectrum is a segmentation system created by the Audience Agency and an included with Audience Finder, Audience Finder 2.0 BETA and Show Stats...
Fri, 29 Jan, 2021 at 3:33 PM
How is Audience Spectrum created?
Audience Spectrum is based on the extent to which people engage with arts and culture, and its role in their everyday life. The segmentation recognises that...
Fri, 29 Jan, 2021 at 3:26 PM
How can I analyse my data using Audience Spectrum in my Audience Finder dashboard?
You can analyse both your ticketing and survey data by Audience Spectrum in Audience Finder and Audience Finder 2.0 BETA. (AF 2.0 BETA) If you are a touring...
Wed, 17 Feb, 2021 at 4:40 PM
How has COVID-19 affected the Audience Spectrum segments?
The COVID-19 pandemic has had a significant impact on the arts and creative industries in ways that will be felt for years to come, for both arts organisati...
Wed, 28 Apr, 2021 at 11:55 AM
How can I start using Audience Spectrum in Audience Finder in my everyday work?
Once you have begun using Audience Finder and Audience Finder 2.0 BETA (AF 2.0 BETA) for your insight, consider following the guide below to help you get th...
Mon, 1 Feb, 2021 at 12:47 PM
How can I apply Audience Spectrum segments within my CRM/ticketing system?
With Audience Finder, it's easy to see the spread and concentration of Audience Spectrum segments across your catchment area. This helps you to underst...
Wed, 28 Apr, 2021 at 11:56 AM
I have audience data not in Audience Finder, how can I use Audience Spectrum?
If you have customer data not currently within your Audience Finder/Audience Finder 2.0 BETA (AF 2.0 BETA) dashboards and cannot set up a ticketing or surve...
Wed, 30 Jun, 2021 at 10:15 AM
I don't have any audience data, how can I use Audience Finder and Audience Spectrum?
You can explore the National Data and Audience Spectrum Mapping sections of your Audience Finder dashboard without contributing any of your own audience dat...
Thu, 20 May, 2021 at 4:03 PM
How can I analyse Audience Spectrum in Audience Finder 2.0 Beta?
Audience Spectrum can be analysed within Audience Finder 2.0 Beta through two Insights detailed below.    What is the Audience Spectrum profile of my sur...
Tue, 11 May, 2021 at 4:46 PM