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Audience Spectrum is a segmentation system created by the Audience Agency and an included with Audience Finder, Audience Finder 2.0 BETA and Show Stats...

Audience Spectrum is based on the extent to which people engage with arts and culture, and its role in their everyday life. The segmentation recognises that...

You can analyse both your ticketing and survey data by Audience Spectrum in Audience Finder and Audience Finder 2.0 BETA. (AF 2.0 BETA) If you are a touring...

The COVID-19 pandemic has had a significant impact on the arts and creative industries in ways that will be felt for years to come, for both arts organisati...

Once you have begun using Audience Finder and Audience Finder 2.0 BETA (AF 2.0 BETA) for your insight, consider following the guide below to help you get th...

With Audience Finder, it's easy to see the spread and concentration of Audience Spectrum segments across your catchment area. This helps you to underst...

If you have customer data not currently within your Audience Finder/Audience Finder 2.0 BETA (AF 2.0 BETA) dashboards and cannot set up a ticketing or surve...

You can explore the National Data and Audience Spectrum Mapping sections of your Audience Finder dashboard without contributing any of your own audience dat...

Audience Spectrum can be analysed within Audience Finder 2.0 Beta through two Insights detailed below.    What is the Audience Spectrum profile of my sur...