In 2019, The Audience Agency (TAA) was appointed by the Arts Council of Wales to deliver the new Audience Insight Wales programme. 

Audience Finder and its sister tool Show Stats provide a package of insights and analysis to support your planning, audience development and advocacy, based on the largest cultural dataset of its kind. Analyse and benchmark your own ticketing and survey data against your local population and see how your audiences compare to other organisations in your sector.

‘This new service will not only benefit our portfolio organisations but also the wider arts sector in Wales.’ - Chris Batsford, Arts Council of Wales

Although there currently are no Audience Finder reporting requirements for Arts Council of Wales, Arts Council of Wales are expressly encouraging all organisations in the sector to take advantage of the Audience Insights Wales programme by signing up now, regardless of their funding status.


How can I sign up to the Audience Insight Wales programme?

To find out more about Audience Insight Wales and how you can sign up, visit or request your free one-to-one Onboarding Session with a member of The Audience Agency team.