See who lives where. The Audience Agency has a variety of free tools and resources looking at Scotland's demographic makeup through the lens of Audience Spectrum - a tool that segments the whole UK population by their attitudes towards culture and by what they like to see and do.

Audience Spectrum Mapping by Region or City in Scotland

A series of free downloadable maps focusing on the following areas:

  1. Aberdeen
  2. Central Scotland
  3. Dundee
  4. East Central Wales
  5. Edinburgh
  6. Glasgow
  7. Highlands & Islands
  8. North East Scotland
  9. South Scotland
  10. West Central Scotland 
  11. West Scotland. 

These regional maps identify the key Audience Spectrum segments for each region across Scotland, presented from two different perspectives:


You can find out more about how arts audiences and the wider population in Scotland have been affected by the COVID-19 pandemic as part of Bounce Forwards, the Audience Agency's COVID-19 response.