The Audience Finder core survey is designed to help organisations monitor key information about their audiences. Things to note:


  • All core questions are free and compulsory for participation organisations.
  • We recommend you collect survey data for a minimum of one year to ensure a good sample of your audiences are approached, overall you should aim for 380 responses.
  • Question 3 about artform can be pre-filled automatically and removed from the survey if you are a single artform organisation.
  • Results are updated once a week to the online dashboard for monitoring and respondent’s postcodes are profiled using Audience Spectrum once you reach the target of 380 responses.
  • Results from your responses can be compared to a number of free comparators including population census data and other arts attender predefined groups.
  • At the end of the year you are also provided with the raw data file and a Topline Report of your responses.


You can start the process of contributing survey data to Audience Finder by clicking on the following link:


https://app.smartsheet.com/b/form?EQBCT=7d272c64dc7244b889785cfe0e2dddef


Once you have filled out the form, a member of the Support Team will be in touch to confirm details of your survey prior to set-up.


You will also be asked to sign a Data Use and Confidentiality Agreement (DUCA), which will be emailed to you via Adobe Sign (N.B. the email will come from our Chief Operating Officer, Cimeon Ellerton).  The DUCA must be signed before we can proceed with the set up of your survey.  The DUCA ensures that you, your organisation, The Audience Agency and our technical partners are protected under data protection law. 


Once the DUCA has been signed and you have confirmed all the necessary details, the team will be able to proceed with setting up your survey.  Please note this can take up to 10 working days to process.