The Digital Audience Survey is designed to help you better understand who engages with your digital creative content and why. It is not designed to assess your website’s usability or design effectiveness. In addition to including the survey on your website, you can also share the survey on any of your social media channels. We do not recommend including the survey link in any newsletters or email campaigns, as newsletter/email recipients may not have engaged with your digital activity recently.
Below is a suggested introductory text to the survey. Please feel free to amend any part of the sections highlighted in green, as you wish. The sections highlighted in yellow should be left verbatim to comply with GDPR regulation.
Suggested introductory text:
[Organisation name] are carrying out this survey to better understand who our digital audiences are and how digital audiences are engaging with arts and culture online, more generally.
The survey should take no longer than five minutes to complete and your help will enable us to evaluate the impact of our digital work and help us understand how people’s consumption of online arts and culture have been changed by COVID-19.
Anything you tell us will be kept confidential, is anonymous and will only be used for research purposes. The information you provide will be held by [Organisation name] and The Audience Agency, who are running the survey on our behalf. In compliance with GDPR, your data will be stored securely and will only be used for the purposes it was given. Thank you for your time. Keep safe and well [Organisation name] team.
Options for deployment
Option 1 – Create a pop-up window
Create a pop-up window which contains an invitation to the survey and the survey link. If you are opting for this method, it’s important to think about the design of the window. Make sure it’s branded so users do not mistake it for advertising and automatically close it. Additionally, consider the timing of the pop-up and its placement on your website.
Pros
Pop-up windows can be effective at attracting attention from users and creates one focused call to action – in this case – to complete the survey, which means you will likely attract a good sample size. You can simplify the design by creating a new web page within your website as a re-direct landing page from the pop-up link to your survey, which will enable you to include more introductory information.
Cons
The appropriate levels of software, skills or time may not be available.
Pop-ups can be mistaken for advertising or cookies notifications, so need to be designed carefully to be distinguishable.
Users may have pop-ups blocked in their browsers.
Option 2 – Create a banner
Create a banner within your website which contains an invitation to the survey and the survey link. Similar to the pop-up window, it’s important to think about the design and placement.
Pros
Less intrusive than pop-up windows but can be effective at bringing attention to your survey, which means you will likely attract a good sample size.
Banners are not affected by browser pop-up blockers.
Cons
The appropriate levels of software, skills or time may not be available.
Option 3 – Simply embed the survey link
Simply embed the survey link within some explanatory text on your website or share it as a post to your social media accounts. To embed a link into your website, you will need to have access to your site’s web page editing or admin portal.
Pros
It is the least technical and quickest option for deployment.
Cons
May yield a low response rate, particularly if it is embedded within a limited number of pages, or is embedded on pages with lots of text or content.
May interfere with the layout/design of the existing pages, particularly once the introductory text is included.