As a touring organisation, using your Audience Finder dashboard to request an Audience Finder survey and/or Digital Audience Survey is an ideal way to complement the ticketing data you can request, access and report on using Show Stats


Exploring options around using Audience Finder to survey your physical and/or digital audience is the most useful feature of the Audience Finder dashboard, allowing you to set up a survey and then use the insights to begin data-driven decision-making in your marketing, evaluation and future planning activity. 


Also available to all touring organisations, and users/organisations not contributing data, is the National Data section of the Audience Finder dashboard. This allows you to explore data from the regions you are touring across the UK, in addition to the Mapping tool to pinpoint Audience Spectrum types within the population around your performance venues.