We cannot create a new artform, as they are part of the standardised artform categories used by all organisations in Audience Finder. Using a standardised list of artforms, allows organisations to see a breakdown of their audiences by artform, and their audience data in comparison to national and regional benchmarks. Therefore, we cannot add or edit artformregularly, otherwise there will be reduced uniformity across organisations, which will affect the accuracy and comparability of the insights.   


If you wish to feedback on our list of artforms and definitions, we hold an annual review where we take into account feedback from organisations. To contribute feedback, please start a new topic in our community forum here. (You may be asked to create a log in.)