You’ve categorised all your uncategorised productions in Audience Finder Beta 2.0 – congratulations!  So what next? 

Within Audience Finder Beta 2.0


To compare the Audience Spectrum profile of audiences between two artforms, log into AF2: Beta and on your homepage find the Insights menu next to the lightbulb icon. Navigate to the Insight called: How does the profile of my audiences compare between two artforms?

Select your chosen artforms from the two dropdown lists to generate an Audience Spectrum profile comparison, then click Generate. Have a read through 'How can I make use of this insight?' for ideas on how to interpret this data. 

Or if you want to know how an artform's Audience Spectrum profile compares against the UK wide benchmark, go back to the dashboard and check out the Insight called 'How does the profile of my audience for an artform compare against the UK-wide benchmark? 


Don't forget, the greater the number of productions that have been categorised with an artform, the more reliable and robust your insights will be. If you haven't yet categorised any of your productions, the artform insights will not be available until you do so. Here's our Knowledge Base article on How to complete your production categorisation.

As you can categorise your productions at any time, it’s best to schedule in a regular production categorisation task to avoid accumulating a backlog of uncategorised shows.  


If you’re wondering how long it will take for recently categorised productions to appear in your Insights section, then please see our Knowledge Base article on how long it takes for artform data to update. 


Within Audience Finder 


To see a breakdown of your audiences by artform, log back into Audience Finder and navigate to your Tickets – Headlines page (see image 1) and use the dropdown filter which says Artform to select audience insights for different artforms.   

Image 1: