This article is relevant to Audience Finder ticketed organisations, who use Ticketsolve as a ticketing and CRM system. 

As an alternative to applying production categorisation within AF2: Beta, your existing and future productions can be categorised with artforms directly within your Ticketsolve system and extracted automatically. This gives you full access to the artform features within Audience Finder and AF2: Beta, without the need to categorise your productions within the platform manually. Full guidance on production categorisation for users on other ticketing and CRM systems can be found here.  


How it works

To extract meaningful and consistent artform data for use in Audience Finder Original and Audience Finder Answers, Ticketsolve and The Audience Agency (TAA) have collaborated and put together this guide to set up standardised Audience Finder artforms in Ticketsolve.

You may wish to review how you are currently categorising events within Ticketsolve. If you need help getting a list of events and categories from Ticketsolve, get in touch with the Ticketsolve Support Team. An up-to-date list of the Audience Finder artforms and definitions to apply as your Event Categories can be found here

Setting up Event Categories

1. Setting up Event Categories within Ticketsolve is straightforward. Head over to the Manage section within the system (the spanner icon on the left-hand side) and find the Event Categories within that menu as shown below:

2. When the Event Categories section is open you will see all the current Event Categories within your system. To add a new event category, click on the big blue ADD + button at the top of the screen. This will give you the option to add a new event category to your system.

3. Add a new event category for each of the 131 Second Tier Artforms listed in the spreadsheet here All of these Second Tier Artforms correlate to the Audience Finder artforms. Note: please ensure that the spelling and formatting of every Second Tier Artform matches what’s in the spreadsheet.

4. Once you have added each new event category, click Save and it will be added to your event category list:

Adding Event Categories to your events

Once all the Audience Finder Second Tier Artform Event Categories have been added, you will need to go back to the Manage section and select the Shows option. This will take you to a list of all shows that have been built within your account.


You can either build a new show from scratch and add the new event category in then, or you can pick a current show and change the Event category option and click Save. As you can see from the image below, once you click on Event category you will be able to select the appropriate option from the dropdown:


Including Event Categories in Audience Finder

Once you begin to add Event Categories to your events in Ticketsolve, you will need to let The Audience Agency Support Team know you have done this on 020 7260 2505 or drop them an email at

After completing the set-up of Event Categories as outlined above, you won’t need to undertake production categorisation in AF2: Beta. The artform data will be extracted automatically, giving you full access to the artform features within Audience Finder and AF2: Beta.

Additional Support

If you are unsure about any of the steps above, or you want to check that you are doing things correctly before you start, please don’t hesitate to give Ticketsolve Support a call on 020 7183 3586 or drop them an email