As a touring organisation, using your Audience Finder 2.0 Beta dashboard allows you to access production related Insights about your audiences, not available within Show Stats.
The most useful insight within AF2: Beta for touring organisations is the insight How does the profile of my audiences compare between two productions? which allows you to compare two of your productions (approved in Show Stats) using Audience Spectrum. Looking to see how your recent tour compared across venues? This insight is the best place to start before deep-diving into your data in Show Stats.
Also available within your AF2: Beta dashboard is access to active and historic survey data from all Audience Finder surveys through the Download your survey data link on the homepage, and related survey Insights where applicable.
If you are not currently running an Audience Finder and/or Digital Audience Survey we would recommend exploring this as an option to complement your ticketed data.